The best social networking sites for new customers
Business owners wishing to use social networking for marketing purposes often ask, "What is the best social networking site to use to get new customers?" In the early days of social networking, advice of experienced entrepreneurs and business owners to choose the networks have felt more comfortable to use and explore their resources and considers their acquisition campaigns to see which was the best. While this is good advice, new research by CMOprovides data on such sites tend to perform best for the acquisition.
What is customer acquisition and online direct marketing?
customer acquisition refers to the ability of a business' to get new customers. Enterprises of different objectives for acquisition campaigns. A business to business company that is based on direct and online marketing methods to gain leads for its sales force can measure the success of the campaign by those who purchase leads generated each year. Acatalog customer acquisition can be measured by those for new customers by mailing a catalog recently. The main point to remember is that the acquisition always refers to something new added to the database company, is a new customer or lead.
Companies must perform acquisition campaigns to constantly update their database and to improve profits. Customer attrition, or customers who leave to go to a competitor or never order again, it is a fact of life for most businesses. Acquisitioncampaigns to fill the sales pipeline and lead or exceed the rate of abandonment for real growth.
The best social networking sites for Acquisition
According to the reseach CMO, two sites stand out for the traffic to websites and then categorized as acquisition tools: Digg and Stumble Upon.
Digg is a social networking site that allows users to send links to content. People browsing the social networking site can click on the link and"Digg", or similar, sharing the link with their followers. This creates a swelling of viral marketing and pass-alongs at no cost to the company sending the link. StumbleUpon works similarly.
CMO said that although it is difficult to link your company's shared by users of the site or, once made, it's like hitting a grand slam. It is worthwhile to use both sites.
How to maximize the social networking sites for clientsAcquisition
Digg and StumbleUpon to capture the power of networks in the viral social networking. As your connection is shared, thousands of potential customers to view content and links. The effect of viral marketing exposes content to people who might not otherwise have found online.
To maximize exposure, here are some tips to generate StumbleUpon Diggs and pass-alongs:
accounts opened on both Digg and Stumble Upon
Complete your profile
Wheneverpublish your blog, new content to your site, or marketing of articles of content, add the URLs of sites
Create compelling titles that attract the reader's interest
Post more …. your content is seen, the more likely you are to viral marketing
Although you can not control social media campaigns to acquire as you would with an e-mail or a direct mail campaign, it is necessary to monitor response rates and test various methods and messages to determine which produces the best result.With time and consistency, your efforts can pay via the maximum exposure at no cost or low marketing on social networks.
3 Recent trends in social networking
Social networking was the most popular method used by companies to improve their visibility and increase the number of customers. It 's interesting to note that what began as a way in which they were connected to friends and relatives, is now a popular means used by companies to communicate vital information to their customers, both existing and potential. The initial wave of sites such as Facebook, MySpace and Twitter, which are equally popular. However, somelatest trends in social networking these days are known, some of which are:
Social networking goes mobile: with the increasing use of handheld devices and smart phones from people in various businesses, it is clear that a field like social networking would soon adapt to the mobile world, or face the problem of become obsolete. The current trend, which was initially started by the iPhone, involving different sites widgetavailable on a variety of smart phones on the market. These widgets offer a great way for entrepreneurs as well as their employees to stay in touch and communicate with their customers and visitors in real time.
The integration of networking sites more: given the multitude of social networking sites available on the Internet today, choosing the best for your business often becomes very difficult and in some cases, even impossible.Often it is seen that more than one social networking site is important to get visibility with your target. This is exactly where the concept of integration and connection among other things, the various social networking sites come into play. Widgets are readily available on most sites that allow you to send the same information on multiple sites. For example, if you are updating your status on Twitter, then you can also upload the same on Facebook without duplicating yourefforts. Similarly, your LinkedIn profile can easily be linked to other social networking sites so that your followers or fans in a site known to the other. So, you can easily conduct both business and personal communication simultaneously.
The demand for professional business networking sites on-line: more companies with more entering the field of internet marketing, there is a need for more professional networking sites such asLinkedIn, which is becoming a new trend that will in the future. In the past, sharing was more of a personal nature, with information that is doled so that it reaches the other, without hiding the privacy of anyone. However, if you really want to have a sales network in these days, it is important to make sure to share information in a way that is similar to what you would do in any business meeting.
The above trends are just three of many whodominate the world in the coming years. So make your choice based on what your needs and priorities.
Using social networks to promote weight loss in health services
Health services can use social networks to promote weight loss
Weight gain, obesity and related diseases in the United States has made it imperative for health care services to do everything in their power to educate the public about these deadly threats. However, this is easier said than done. Many things impact the ability of a health service to educate and provide vital assistance. Modern technology can provide vital assistance here, though. A weight loss social networking site canprovide important tools and support for consumers, but can also provide benefits for the health service as well.
Less money for marketing
One of the first things that your health insurance will notice is the huge amount of money saved on marketing. This is because the social media marketing can reduce or even eliminate the cost of traditional advertising, enabling 's network users to spread your message.
A more persons
When you have the potential userswith an incredible site, as well as the ability to become a member free of charge, you are able to increase the range dramatically. In addition, a social networking site can start generating huge traffic now.
Better retention
Ensuring that users are provided with help and information they need to keep them from means. With social media marketing and the best tools, you will increase your level of retention of 40%.
ServiceAround the Clock
It is not possible for any health service to provide service 24 hours in the traditional sense. However, with a social network, users will be able to access and weight loss diet information and interact with others at any time. In addition, the marketing operation at all times, as well.
More value for your members
As a health service, it is important that you give your members the best in terms of value. You can only do that when you provide them withaward-winning weight loss program, packed with more than 50 powerful tools to help them achieve their goals more quickly and easily as possible.
Growth is assured
One of the most beneficial to have your own social network just for weight loss, diet and improved health is that you can use viral marketing to spread the word. Your users will refer their friends and family, and so on, down the chain. You can enjoy referral increased by 25%here.
Your members are already online
95% of your members are already using some form of social networking. Providing them vital help and tools for weight loss and better health through a social network, you simply encourage them to interact and socialize on the net – something which are already comfortable.
Reduce communication costs
Communication and information gathering can be expensive. However, with anetwork oriented to provide weight loss and health information, you can easily share with your members to communicate their likes and dislikes, and to encourage leadership, ownership and community.
Awareness and better image
Another great advantage to provide your partners and customers with a social networking site for weight loss and diet is that you will be able to improve your organization's image very easily, as well as enhance your brandingefforts.
Hassle-Free and Low Cost
Finally, you will find that all the work has already been done. With a social network turnkey, the hard work has already been completed and all you have to do is invite your users.
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